THRIVEAP

OVERVIEW:

Creative / Art direction
UX/UI Design
Brand Identity
Content Direction
Website Design

ThriveAP, serving as a transition to practice education solution for NPs and PAs, found the necessity to establish a fresh portal for student sign-ups. This involved a redesign of their current website, creatively utilizing the original brand guidelines to enhance both the brand identity and user experience.

The design approach was anchored in three fundamental pillars: simplifying the site’s complexity, elevate the brand identity, and enhancing the overall user experience. These principles were instrumental in reshaping the website into a highly accessible platform, offering a fresh and reimagined brand aesthetic.

The goal was to develop a design that seamlessly blended the updated brand position with functional effectiveness. Delicate animations and smooth transitions were incorporated to elevate the user experience.

The clean and organized layout, coupled with strategic utilization of negative space, guided attention toward crucial elements and showcased product offerings. Implementing a responsive design strategy guaranteed a uniform experience across various devices, thereby enhancing accessibility and elevating overall user engagement.